Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Year:2025, Volume:14, Issue:1

ISSN (print): 1314-7390

ISSN (online): 2603-4085

CONTENTS

  1.        Vasileva, B. (2025). Strategic Integration of Artificial Intelligence in Higher Education and Research: Achievements and Practices at the University of Economics – Varna. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.6-12. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.6
  2.        Rakadzhiyska, S. (2025). Bulgarian tourism ecosystem in the context of changing geo environment – possibilities for sustainable development. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.13-19. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.13
  3.        Stojanov, M. (2025). Hyper-personalization in commerce. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.20-27. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.20
  4.        Dimitrova, V. (2025). Competitive Behavior and Strategic Complementarity in Bulgarian Retailing. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.28-37. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.28
  5.        Zhelyazkova, D. (2025). Current dimension of the energy market in Bulgaria. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.38-48. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.38
  6.        Marinov, S., Pashova, S., Filipova, H., Ilieva, G., Aleksandrova, M. (2025). Safeguarding and Promoting Bulgarian Traditional Foods: Insights from European Experience. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.49-61. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.49
  7.        Parusheva, S., Kaufmann, G. (2025). Bridging Motivation and Performance ‒ Integrating Gamification Strategies from Higher Education to the Workplace. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.62-69. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.62
  8.        Parusheva, S., Kaufmann, G. (2025). Gamification through Learning Management Systems ‒ Linking Student Engagement and Employee Development in Digital Environments. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.70-80. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.70
  9.        Kolev, K. (2025). Artificial intelligence as a catalyst for reshaping global value chains in multinational firms. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.81-88. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.81
  10.        Marinov, G. (2025). Post Covid-19 fiscal patterns in the Balkan countries. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.89-96. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.89
  11.        Slavova, G., Todorova, M., Petrova, N. (2025). Application of the diversification strategy in the field of essential oil crops grown in the Northeastern region of Bulgaria. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.97-107. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.97
  12.        Gercheva, S. (2025). Once again about the rising government expenditure on defence: the case of Bulgaria. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.108-117. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.108
  13.        Pancheva, A. (2025). Board and Board Committees in AI-Innovative Banks: A Comparative Study. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.118-131. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.118
  14.        Pavlov, P. (2025). Eco-patents for inventions issued in Bulgaria for the period 2018-2024. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.132-140. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.132
  15.        Shivarov, A. (2025). Concentration and diversity of aquatic food trade in Southeastern Europe. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.141-149. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.141
  16.        Kurshumov, V. (2025). Co-modality in Urban Logistics: is it Possible in Bulgaria?. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.150-158. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.150
  17.        Todoranova, L. (2025). Academic Knowledge Engineering in the Age of AI. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.159-166. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.159
  18.        Mileva, L. (2025). Big Data Analytics for Predicting and Optimizing SEO Keyword Performance in Digital Marketing. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.167-173. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.167
  19.        Kasabova, G. (2025). Business Intelligence and Data Analysis – Platforms, Applications and Significance for Organizations and Higher Education. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.174-184. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.174
  20.        Todoranova, A. (2025). Generation Z – Driver of Language Transformation in the Digital Age. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.185-192. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.185
  21.        Maximova, V., Eshref, M. (2025). Implementing organizational change: factors for success in a Bulgarian transport and logistics company. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.193-202. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.193
  22.        Kamdzhalov, M. (2025). Bulgaria in the Light of Geoeconomics and Eurozone Accession. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.203-213. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.203
  23.        Popova, K. (2025). Strategic Planning of Tourism Destinations in a Globalized and Cross-Cultural Environment. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.214-226. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.214
  24.        Bratoeva-Manoleva, S. (2025). Consumer Expenditure Inequality in Bulgaria: A Gini Coefficient Decomposition. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.227-239. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.227
  25.        Nacheva, R. (2025). Artificial intelligence for collaboration in a digitally accessible environment: a bibliometric analysis. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.240-247. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.240
  26.        Gospodinova, S. (2025). Assessment of the speed of convergence of production structures between CEE countries and the Euro area. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.248-255. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.248
  27.        Ilieva, G. (2025). AI-Driven Hospitality: Navigating Ethical Frontiers in the Age of Hyper-Personalization. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.256-264. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.256
  28.        Tsvetkova, N., Rangelova, E. (2025). Application of public procurement and control through the perspective of a computer sector company. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.265-276. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.265
  29.        Bao, Q. (2025). Institutional Drivers of ESG Implementation in Bulgaria: Challenges and Opportunities. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.277-286. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.277
  30.        Aleksandrova, H. (2025). Visual Attention to Key Ad Elements: An Eye-Tracking Study. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.287-296. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.287
  31.        Ilieva, I. (2025). Beyond the Concierge: AI as the New Personalization Engine in Hospitality. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.297-305. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.297
  32.        Kadiyska, D. (2025). Optimization of Marketing Communications for Promoting Bulgarian Maritime Tourism in the Baltic Market. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.306-316. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.306
  33.        Nedelcheva, B. (2025). The new profile of the business tourist:trends and challenges facing contemporary business hotels. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.317-326. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.317
  34.        Temelkova, B. (2025). Fuzzy AHP Approach to E-marketplaces in European Construction Industry. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.327-333. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.327
  35.        Parcheva, M. (2025). Strategic Aspects of Entrepreneurial Activity in the Context of Digital Technologies and Artificial Intelligence Systems. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 14(1), pp.334-343. https://doi.org/10.56065/IJUSV-ESS/2025.14.1.334